Channel Publications has the full skills and facilities needed to produce buyer's guides, both in hard copy and in CD-Rom and on the Internet.

By using our foreign language capabilities these guides can be in virtually any language, and in particular in Japanese which is one of Channel's specialist areas of knowledge.

Key issues are:

Clean and clear design to ensure ease of use, even where the content is highly technical and complex.

Direct email links to your sales or information lines with on-line buyer's guides and catalogues.

Marketing back up which can help to offset the costs. For example, many catalogues and guides have a wide distribution and it may be possible to obtain advertising support from non-competitive businesses. Our in-house sales team is able to devise the marketing campaign and fully implement it.

Among organisations we have worked with on Buyer's Guides is the Gauge & Toolmakers Association (GTMA). Channel Publications was responsible for a complete redesign and marketing which has seen the number of companies within the Guide increasing substantially and revenues almost doubled in the first two years!

We are now in our 10th year of producing this important Guide for the gauging, tool making and precision machining industries.